A brand new report from Harvard Enterprise Assessment Analytic Companies, in collaboration with Canva, claims to have uncovered the numerous challenges organisations face in terms of fostering creativity throughout the office. Regardless of the widespread perception within the significance of creativity, many organisations are struggling to create environments that nurture and encourage modern pondering.
The research surveyed over 500 enterprise professionals and located that whereas 96 % agree that inventive concepts are essential for an organisation’s long-term success, there’s a hole between recognising the worth of creativity and successfully harnessing it for enterprise influence.
For the survey, organisations had been categorised into three teams primarily based on their potential to establish and implement inventive options: leaders, followers, and laggards. Leaders, comprising 22 % of the respondents, had been recognized as “very profitable” on this space. Followers, making up 56 %, had been “considerably profitable,” and laggards, at 22 %, had been “not very profitable.”
Key Findings:
- Workplaces Are Failing to Nurture Creativity: Whereas 91 % of respondents imagine that inventive pondering is an important attribute for workers, greater than half of the laggards (58 %) report that their organisational tradition doesn’t reward inventive pursuits. In distinction, solely 19 % of leaders share this sentiment.
- Management’s Position in Creativity: Ninety-four % of respondents agree that having a inventive chief enhances the creativity of their group. Nevertheless, practically three-quarters of laggards (72 %) really feel that their leaders usually are not sufficiently engaged in inventive pondering to help their groups, in comparison with solely 23 % of leaders.
- Generative AI’s Position: Forty-two % of leaders suppose that generative AI can considerably improve creativity inside their organisation. These leaders imagine AI can automate repetitive duties, speed up thought era, and create content material with minimal human intervention. Whereas 47 % of leaders are utilizing generative AI instruments for strategic progress, solely 30 % of followers and 14 % of laggards are doing so.
Survey methodology: The Harvard Enterprise Assessment Analytic Companies performed a web-based survey in November 2023, participating 542 members of the Harvard Enterprise Assessment viewers. Respondents included people accustomed to their organisation’s strategy to enterprise technique, problem-solving, and innovation, with 29 % in govt administration or board positions, 31 % in senior administration, 23 % in center administration, and 17 % in different roles.