Have you ever heard of product description writing jobs or seen job advertisements for them on-line? We’re digging into all the things it is advisable know!
Buying on-line has been standard since e-commerce shops had been first launched. Nevertheless, e-commerce purchasing is rising steadily, with whole on-line retail gross sales rising by 8.6% in simply the primary quarter of this 12 months.
With extra eyes on on-line merchandise and shops, the demand for compelling product descriptions has by no means been greater. For freelance writers, this rising want can function a precious alternative to choose up extra work and even launch a sustainable profession from dwelling.
Sadly, there was some misinformation surrounding writing product descriptions, so it’s necessary to keep away from pretend alternatives and intensely low-paying work. When you’re enthusiastic about including ‘product descriptions’ to your record of writing providers, listed below are some important ideas that will help you get began, in addition to what to be careful for.
What Are Product Description Writing Jobs?
Merely put, product description writing entails creating written content material that describes a product. Relying on the product and enterprise wants, these descriptions can vary from a number of sentences to a number of paragraphs. As a vital a part of an e-commerce web site, firms usually outsource this activity for distinctive content material to freelance writers and copywriters.
The Function of Product Descriptions
Product descriptions are greater than only a record of options and specs; they’re highly effective gross sales instruments. When written successfully, they’ll spotlight a product’s advantages, deal with potential buyer issues, and finally drive patrons to buy and improve the conversion fee.
To not point out, well-crafted product descriptions can enhance gross sales amongst web shoppers, which is significant to maintain companies afloat.
Website positioning Advantages
Product descriptions additionally contribute to a web site’s search engine marketing (Website positioning) efforts. By naturally incorporating related key phrases and phrases, writers might help enhance a product’s visibility on search engines like google. This elevated visibility can result in greater natural visitors and, sure, extra gross sales.
The way to Turn out to be a Product Description Author (Expertise You Want)
As with every writing job, product description writers must have wonderful writing expertise and a strong understanding of grammar, spelling, and punctuation. Begin by visiting product pages on your favourite on-line shops.
See how detailed the product descriptions are and that the outline is evident and solutions widespread questions. Additionally, make a remark of any descriptions you see which might be obscure or don’t do a superb job of promoting the product options, and be aware why that’s.
Past that, listed below are some important expertise for fulfillment on this position:
- Copywriting: The flexibility to put in writing persuasive and fascinating content material is essential for driving gross sales.
- Analysis and storytelling: Efficient product descriptions require analysis on the product’s options, advantages, and audience. Storytelling strategies may assist make the outline extra compelling.
- Website positioning data: To extend a product’s visibility, description writers needs to be aware of Website positioning finest practices and key phrase analysis and utilization.
- Consideration to element: Proofreading and modifying are important for producing error-free, high-quality descriptions.
- Time administration: Freelance writers usually juggle a number of tasks with tight deadlines, so the power to handle time effectively is essential.
How A lot Does Writing Product Descriptions Pay?
The pay fee for product description writing jobs can range considerably. Some firms provide a flat charge per venture, whereas others could pay per phrase or per hour. On common, writers can count on to earn anyplace from $10-$50 per hour for these alternatives. Skilled and expert writers might be able to negotiate greater charges, however ZipRecruiter lists the typical pay for product description writing round $38 per hour.
Who Hires Product Description Writers?
Top-of-the-line locations to search out product description writing jobs is thru freelance job marketplaces comparable to Upwork, Fiverr, and Freelancer.
On Upwork, folks appear to be hiring product description writers for $10 to $12 per hour on common. With Fiverr, although, you’ll be able to set your individual charges, and plenty of sellers cost $50 to $100 to finish duties comparable to:
- Writing Shopify and Amazon product listings
- Optimizing listings for Website positioning
- Area of interest product descriptions
Personal firms have a tendency to rent copywriters to deal with product descriptions and different writing duties for advertising functions. These roles are sometimes distant or hybrid, and you may arrange a job alert on LinkedIn and different job search websites to search out new jobs on this space.
Another choice is to think about content material writing providers that rent freelance workforce members to put in writing for his or her shoppers. That is usually a versatile work-from-home alternative the place you’ll be able to apply to hitch the corporate’s community of freelancers.
In flip, they are going to present constant work alternatives and deal with all of the consumer interactions so that you don’t should seek for work or spend time advertising your providers. A number of the finest choices for content material writing providers to hitch for those who’re on the lookout for expertise embody:
- Compose.ly – Pays $0.10 – $015 per phrase
- Scripted – Pays round $0.05 – $0.10 per phrase
- Verbilo – Pay begins at $11.50 per 300 phrases
Are Product Description Writing Jobs Legit?
The brief reply is sure; product description writing jobs are legit. Nevertheless, like every work alternative, all of it will depend on who’s promoting the place and whether or not the necessities and compensation appear legit and truthful.
Scams are sadly prevalent, and recognizing the warning indicators is essential for any freelancer. Some widespread crimson flags embody:
- Upfront cost necessities: Reputable shoppers sometimes don’t ask for cash earlier than providing work. When you’re freelancing, you may also ask the consumer to pay 50% of your charge upfront to keep away from a rip-off. Safe platforms like Fiverr and Upwork can safely vet shoppers and make sure you receives a commission.
- Unrealistic guarantees: Be cautious of job postings that assure terribly excessive pay for minimal effort. If it sounds too good to be true, it most likely is.
- Lack of contact data: Reputable shoppers normally present detailed contact data and are prepared to speak by way of e-mail or telephone. Additionally, examine to see that the corporate has a list on the BBB and third-party evaluations from websites like Glassdoor and TrustPilot.
- Poorly constructed job postings: Scammers usually use generic or poorly written job descriptions.
Suggestions For Maximizing Your Earnings
Take a Copywriting Course
Copywriting is a specialised ability that focuses on writing persuasive and compelling content material. Taking a course or attending workshops can enhance your copywriting expertise, making you extra precious to shoppers and probably rising your revenue.
As a copywriter, you’ll be able to provide providers comparable to writing partaking headlines, drafting e-mail and advertising campaigns, and writing Website positioning-friendly product descriptions.
Be a part of LinkedIn
LinkedIn is a precious software for freelance product description writers to attach with potential shoppers. Use the platform to showcase your expertise, expertise, and portfolio and attain out to firms or people who could also be in want of fine product descriptions.
Supply Extra Providers
Take into account increasing your providers past simply product description writing. You’ll be able to provide add-ons like Website positioning optimization, product images, and even in-depth gross sales copy. For instance, for those who write product descriptions for somebody’s Shopify retailer, you may also see in the event that they’d be enthusiastic about hiring you to put in writing the gross sales copy for his or her new digital product or course as nicely.
Negotiate With Purchasers
Don’t be afraid to barter charges with shoppers, particularly you probably have a robust portfolio and monitor document of delivering high-quality work. Analysis trade requirements often since they might change over time, and keep on prime of traits and finest practices in your discipline. When you work on a venture that does exceptionally nicely, remember to save that constructive suggestions and even ask the consumer if they could be a reference sooner or later.
Closing Phrases About Product Description Jobs
Product description writing jobs is usually a distinctive method for writers to receives a commission for content material creation whereas working from dwelling. You don’t want years of expertise or a particular diploma to get began. As a substitute, you simply want a willingness to discover ways to write an in depth description and clarify a product’s key options.
Whether or not you’re on the lookout for distant work within the copywriting discipline or some freelance assignments that you are able to do flexibly, writing brief product descriptions may change into an everyday alternative, given what number of e-commerce shops and companies there are that want this service.