Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand era platform created by entrepreneurs for entrepreneurs. Our companions use MVC to be taught, construct their model, launch campaigns, observe outcomes and develop into world-class entrepreneurs.
For the previous decade, MVC has supplied our associate advertising and marketing professionals with curated campaigns for at present’s largest alternatives. This month’s highlight marketing campaign is on finish consumer safety with Cisco Consumer Safety Suite.
The Consumer Safety Problem
One of many fundamental challenges going through organizations at present is identity-based assaults. Dangerous actors are utilizing a variety of methods, from phishing and social engineering to provide chain assaults, enterprise e mail compromise, and extra. For a lot of of those assaults, it will take a cybersecurity professional to identify the purple flags. This has develop into a significant downside for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches have been attributable to concentrating on customers.
Consumer Safety is a scorching subject, and one many safety patrons have been grappling with. Every time a brand new menace emerges, a brand new resolution involves the market to guard in opposition to that menace. In reality, giant enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations need to simplify.
That is the place Cisco, together with our companions, can present a holistic strategy to defending customers.
Cisco has investigated and researched this downside and once we requested safety patrons what their prime concern is, they stated time and again that product complexity is the basis of the problem. So fairly than proceed the vendor-by-vendor strategy, we requested if these identical patrons would contemplate a set to save lots of time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the Cisco Consumer Safety Suite, we provide a brand new strategy to defending customers and solely Cisco has the size and community to tell our merchandise to higher defend our prospects. With over 300,000 prospects and over 550 billion safety occasions per day, we see loads. We’re utilizing this data to higher defend our customers so we all know which malicious websites we should always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Consumer Safety Suite
The Cisco Consumer Safety Suite offers a simplified, built-in consumer expertise. Consumer safety offers higher efficacy by means of an built-in roadmap, complete safety, and incorporates AI to remodel administration and safe outcomes.
Merchandise work collectively and supply prospects with:
- Higher experiences: permits your prospects to be productive at their job with safe, seamless entry to all assets
- Higher economics: Work with one vendor to supply the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your prospects’ safety posture, decrease their dangers, and maintain their delicate data secure.
Cisco Consumer Safety Suite offers our companions with:
- Consolidating cybersecurity options beneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it way more tough for aggressive safety suppliers to displace incumbency
- Collaborating with our prospects as a trusted advisor and help prospects on their consumer safety journey
- Enhancing effectivity and saving prospects cash, whereas offering a beneficial enterprise consequence
Drive demand and pipeline with Advertising and marketing Velocity Central
Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 instances extra pipeline than those that don’t? As a profit for being a Cisco registered associate, you possibly can generate extra pipeline and bookings by activating the Consumer Safety marketing campaign on Advertising and marketing Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e mail and social copy, photographs, logos, and shareable content material to drive buyer engagement.
To optimize your advertising and marketing campaigns, MVC additionally offers companies comparable to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership emblem by means of emblem builder
- Customization: set your self aside by choosing a ready-to-go marketing campaign, edit it and select from the numerous photographs in our library
- Account-Primarily based Focusing on: add and handle your record of contacts in a single single place whereas monitoring marketing campaign engagement by way of a lead-scoring methodology
- Full-Service Actions: rent a third-party advertising and marketing company that will help you get hold of even higher outcomes and use your Cisco advertising and marketing funds, or your individual funds
Get began now
Be taught extra in regards to the Cisco Consumer Safety Suite by watching the overview video on Advertising and marketing Velocity Studying
Go to MVC to start constructing your Consumer Safety marketing campaign utilizing our step-by-step information.
Further assets:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Consumer Safety Suite Safeguards Organizations
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners X/Twitter | Cisco Companions LinkedIn
Share: