Thursday, June 20, 2024’s Employer Branding Hacks: Attracting Expertise with Wanderlust

Battle to seek out that excellent, unicorn candidate? feels your ache. Their international platform calls for a singular expertise pool – think about needing a UK-based customer support rep fluent in Norwegian! However concern not, fellow recruiters, as a result of has cracked the code with their employer branding dream crew.

Constructing the A-Workforce: Overlook scrappy startups with a single intern dealing with recruitment. boasts a 20-person powerhouse tackling employer branding, recruitment advertising and marketing, and early careers. This devoted crew goes past posting generic job adverts. They dive deep – suppose in depth worker interviews – to know what really makes tick. What makes workers excited to get up and conquer their workday? What distinctive advantages does supply that different firms can’t contact?

The Secret Sauce: By these worker conversations, recognized the 4 pillars of their highly effective Employer Worth Proposition (EVP):

  • Belonging: Fostering a welcoming and inclusive tradition the place everybody feels valued.
  • Growth: Offering steady studying alternatives to assist workers develop their abilities and careers.
  • Discovery: Encouraging a spirit of curiosity and exploration, each throughout the journey trade and past.
  • Affect: Empowering workers to make an actual distinction within the journey expertise for thousands and thousands.

It’s Extra Than a Job, It’s a Journey:’s mission assertion completely captures their essence. They’re not simply promoting jobs, they’re providing an opportunity to be a part of one thing greater, a journey of exploration and discovery. This resonates deeply with journey lovers, the very expertise pool they’re seeking to appeal to.

Participating the Wanderlust Inside: However employer branding goes past crafting a catchy mission assertion. understands the significance of worker engagement. Right here’s how they flip their workforce right into a group of name advocates:

  • Fueling the Journey Bug: A devoted on-line group permits workers to share journey suggestions, photographs, and tales, fostering a shared ardour for exploration.
  • Worker Advocacy Program: empowers workers to turn into model ambassadors by offering them with easy-to-share content material and inspiring them to unfold the phrase on their social media channels.
  • Private Branding Powerhouse: They don’t cease at firm branding. Workshops assist workers develop sturdy private manufacturers on-line, making a win-win state of affairs the place workers profit professionally whereas boosting’s employer model.
  • Going International:’s world tour interviewing workers across the globe isn’t simply one other PR stunt. It showcases the range and vibrancy of their workforce, additional solidifying their employer model as a world journey journey.

Measuring Success: It’s Not Simply About Vibes: Positive, a cheerful workforce is nice, however goes past feel-good tales. They monitor web site efficiency, marketing campaign engagement charges, and hires per occasion to measure the effectiveness of their employer branding efforts. Moreover, they leverage the Employer Model Index (EBI) to realize priceless insights into worker sentiment and notion. This knowledge permits them to exhibit the tangible affect of employer branding to stakeholders throughout the group.

The proof is within the pudding, as they are saying.’s dedication to employer branding has earned them the celebrated Nice Place to Work certification. They’ve attracted high expertise, fostered a passionate workforce, and established themselves as a pacesetter within the journey trade – all due to their modern employer branding methods.

Able to Unleash the Wanderlust in Your Employer Branding? Observe Sandra Petschar’s work in employer model, join along with her on LinkedIn, and learn to construct your personal employer branding dream crew to draw the most effective and brightest expertise! To embark in your very personal employer model journey at your organization, get in contact.

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