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The Coca-Cola Firm and Microsoft announce five-year strategic partnership to speed up cloud and generative AI initiatives

Coca-Cola Company and Microsoft logos
The Coca-Cola Firm and Microsoft announce five-year strategic partnership to speed up cloud and generative AI initiatives.

Editor’s observe – April 23, 2024 – The citation from Judson Althoff was up to date following preliminary publication.

ATLANTA and REDMOND, Wash. April 23, 2024 — Microsoft Corp. and The Coca-Cola Firm on Tuesday introduced a five-year strategic partnership to align Coca-Cola’s core know-how technique systemwide; allow the adoption of modern know-how; and foster innovation and productiveness globally.

As a part of the partnership, Coca-Cola has made a $1.1 billion dedication to the Microsoft Cloud and its generative AI capabilities. The collaboration underscores Coca-Cola’s ongoing know-how transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally most well-liked and strategic cloud and AI platform.

By the partnership, the businesses will collectively experiment with groundbreaking new know-how like Azure OpenAI Service to develop modern generative AI use circumstances throughout varied enterprise capabilities. This contains testing how Copilot for Microsoft 365 might assist enhance office productiveness.

“By our long-term partnership, we now have made vital progress to speed up system-wide AI Transformation throughout The Coca-Cola Firm and its community of impartial bottlers worldwide,” stated Judson Althoff, govt vp and chief industrial officer at Microsoft. “We’re proud to assist Coca-Cola because it continues to embrace the period of AI and appears to options like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation throughout each space of its enterprise.”

Coca-Cola has migrated all its purposes to Microsoft Azure, with most main impartial bottling companions following go well with. As a pioneer in AI adoption, Coca-Cola has been innovating with generative AI for almost a yr and has already leveraged Azure OpenAI Service to reimagine all the things from advertising to manufacturing and provide chain and past. The corporate is at the moment exploring the usage of generative AI-powered digital assistants on Azure OpenAI Service to assist workers enhance buyer experiences, streamline operations, foster innovation, achieve a aggressive benefit, enhance effectivity and uncover new development alternatives.

“This new settlement builds on the success of Coca-Cola’s partnership technique with Microsoft, displaying our dedication to ongoing digital transformation,” stated John Murphy, president and chief monetary officer of The Coca-Cola Firm. “Our partnership with Microsoft has grown exponentially, from the $250 million settlement we initially introduced in 2020 to $1.1 billion as we speak.”

The settlement displays a major step in advancing Coca-Cola’s digital transformation, centered on offering expanded entry to Microsoft’s cloud and AI platforms — in addition to options reminiscent of Microsoft 365, Energy BI, Dynamics 365, Defender and Material — to reinforce effectivity and scalability whereas fostering innovation throughout the system.

“Our expanded partnership with Microsoft is a vital subsequent chapter in Coca-Cola’s journey towards a digital-first enterprise powered by rising applied sciences,” stated Neeraj Tolmare, senior vp and international chief info officer for The Coca-Cola Firm. “Microsoft’s capabilities assist speed up our adoption of AI to create incremental enterprise worth.”

About The Coca-Cola Firm

The Coca-Cola Firm (NYSE: KO) is a complete beverage firm with merchandise offered in additional than 200 international locations and territories. Our firm’s goal is to refresh the world and make a distinction. We promote a number of billion-dollar manufacturers throughout a number of beverage classes worldwide. Our portfolio of glowing tender drink manufacturers contains Coca-Cola, Sprite and Fanta. Our water, sports activities, espresso and tea manufacturers embrace Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage manufacturers embrace Minute Maid, Merely, harmless, Del Valle, fairlife and AdeS. We’re always reworking our portfolio, from lowering sugar in our drinks to bringing modern new merchandise to market. We search to positively influence individuals’s lives, communities and the planet via water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions throughout our worth chain. Along with our bottling companions, we make use of greater than 700,000 individuals, serving to carry financial alternative to native communities worldwide. Be taught extra at and comply with us on Instagram, Fb and LinkedIn.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) permits digital transformation for the period of an clever cloud and an clever edge. Its mission is to empower each individual and each group on the planet to realize extra.

For extra info, press solely:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]

The Coca-Cola Firm, Scott Leith, [email protected]

Be aware to editors: For extra info, information and views from Microsoft, please go to Microsoft Supply at Internet hyperlinks, phone numbers and titles had been appropriate at time of publication however might have modified. For added help, journalists and analysts might contact Microsoft’s Speedy Response Staff or different acceptable contacts listed at

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