Saturday, May 18, 2024

App Retailer customers are downrating Twitter’s rebranding to X with 1-star evaluations


Many individuals have blended emotions over Twitter’s rebranding to X, in preparation for its transformation into proprietor Elon Musk’s imaginative and prescient of an “the whole lot app.” However on the U.S. App Retailer, customers have been venting their frustrations over the title change, resulting in a surge in 1-star detrimental evaluations, a brand new evaluation exhibits.

In response to information from market intelligence agency Sensor Tower, almost 78% of all of the U.S. iOS evaluations of the newly renamed X app have been 1-star evaluations since July twenty fourth, the day of the official rebrand, in contrast with simply 50% over the earlier two weeks. (50% remains to be not an awesome quantity and one which speaks to different consumer complaints in regards to the quite a few modifications Twitter has made below Musk’s possession.)

The brand new one-star evaluations are in direct response to the rebrand, Sensor Tower notes, as customers wrote how they’re upset with the brand new emblem and title.

“Carry again the BIRD,” writes one consumer.

“GIVE US BACK THE BIRD!!!” shouts one other.

“What’s X?,” asks a 3rd reviewer.

“Good app gone dangerous,” provides a fourth.

“Ugly,” one other grievance states, adopted by one dubbing the brand new app a “dumpster hearth,” and so forth.

Nevertheless, the rebranding has not been all dangerous information for the corporate previously often called Twitter.

Actually, Sensor Tower’s information signifies that X’s worldwide installs grew 20% week-over-week within the wake of the rebranding. There was a associated 3-4% improve in weekly consumer development, as properly.

Earlier this month, X CEO Linda Yaccarino claimed the app utilization was at an all-time excessive, and on July 28, X proprietor Elon Musk posted that month-to-month customers had reached a brand new excessive this yr. Neither exec was forthcoming with the precise dates and occasions that utilization peaked, although.

Regardless of the expansion, Sensor Tower’s evaluation revealed some troubling numbers, too. Per its panel, time spent per consumer fell 7% for the week, and each day classes per consumer fell 6% following the renaming of the app to X.

“Although Twitter utilization and engagement sometimes show some volatility because of seasonality and the information cycle, a number of the declines in engagement could also be attributable to customers’ frustration with modifications to the app,” mentioned Abe Yousef, Senior Insights Analyst at Sensor Tower.

In fact, such a dramatic rebranding was more likely to trigger a backlash.

Arguably, Twitter had not been a profitable firm below prior management, so there’s some rationale behind giving the app an enormous makeover and a brand new function. Nonetheless, it stays to be seen if X can thrive after dropping the belief and goodwill of a few of its longtime Twitter customers within the course of.



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