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Lewis C. Lin’s 9 Most Fashionable Frameworks

Lewis Lin

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Swati Priyam. Swati is a product administration veteran with deep technical experience. She’s held roles at among the finest manufacturers together with Expedia, Navis, and EMC. Swati holds a Grasp of Software program Engineering from Carnegie Mellon.

In case you’ve labored with Lewis, participated in his workshops, or learn his books, you recognize that he’s all about frameworks.

Frameworks assist immensely, each on the job and on the interview. Frameworks get you higher outcomes and be sure that your considering and communication is thorough. Frameworks would possibly impress your viewers too.

Beneath, I’ve described his favourite frameworks together with when and the way you must use them.

In keeping with Lewis Lin, when you’re requested a behavioral query, as an alternative of giving a boring mechanical reply utilizing the STAR (State of affairs, Activity, Motion, End result) methodology, you should discover a option to painting your experiences as attention-grabbing, participating tales that hiring managers can simply perceive and revel in. For that objective, he developed the DIGS framework as proven beneath:

  • D ramatize the scenario
  • I ndicate the alternate options
  • G o via what you probably did
  • S ummarize your impression

Utilizing the DIGS framework not solely permits your interviewer to grasp the significance of the story you’re speaking about but additionally what you probably did with all attainable alternate options in thoughts. Lewis Lin recommends utilizing The Rule of Three framework whereas doing that. A listing of three issues inherently appears extra full than an inventory of two issues. However, an inventory of 4 or 5 issues is simply too many and would possibly get overwhelming to the interviewer.

Whereas explaining the alternate options, it is vitally useful to do a execs and cons record which helps the interviewer perceive the thought means of the choice the storyteller made to unravel the issue.

Whenever you undergo particulars of what you probably did, you may leverage the 5W and H framework to persuade the interviewer that you just had been on the motive force’s seat in your story and never simply somebody sitting subsequent to the motive force. Listed beneath is the breakdown of this framework together with some examples of how you can use them to supply clear particulars in an attention-grabbing approach.

  • What did you do?
  • Who did you name?
  • When did you resolve to launch?
  • The place was the product launched first?
  • Why did you launch it there?
  • How did you prioritize?

CIRCLES Method by Lewis C. Lin

When requested a product design query, Lewis recommends adopting his CIRCLES Technique as proven beneath to prepare your ideas and supply a whole response with out forgetting any step in an interview setting.

  • C omprehend the scenario
  • I dentify the shopper
  • R eport the shopper’s wants
  • C ut via prioritization
  • L ist Options
  • E valuate trade-offs
  • S ummarize your suggestions

As you Comprehend the scenario, it’s often a great apply to make use of the 5W and the H query record.

Nevertheless, within the curiosity of time, Lewis recommends shortening to simply the 3Ws and H as an alternative:

  • What’s it?
  • Who’s it for?
  • Why do they want it?
  • And the way does it work?

To Establish and Report your buyer wants and to sketch the actions of the shopper, draw a buyer journey map.  It helps you uncover product enchancment areas simply. Whereas drawing the shopper journey map, take into consideration the 5Es guidelines to assist brainstorm completely different phases of the shopper expertise. Listed below are the 5Es:

  • E ntice: What occasion triggers a consumer to enter into the UX funnel?
  • E nter: What are the primary few steps within the UX funnel?
  • E ngage: What process(s) is the consumer making an attempt to perform?
  • E xit: How does the consumer full the duty?
  • E xtend: What comply with up actions happen after the consumer completes the duty?

After you might have recognized the shopper and their wants and are onto the step of Itemizing the options, you should keep in mind the Rule of three. Brainstorming on at the least 3 or extra options will assist you to innovate iteratively and can put you in a snug scenario because the interviewer critiques your options.

Beneath the product execution query kind, you is likely to be requested to outline metrics for a product as you put together to launch a brand new characteristic to the market. AARM metrics is a superb analytical framework which supplies step-by-step steering to measure your success. Listed beneath are some pattern inquiries to ask your self as you cope with a metrics query.

  • A cquisition – How will you observe buyer sign-ups to your service?
  • A ctivation – What number of customers are totally registering to your service?
  • R etention – What number of customers are returning to make use of the service usually and in flip, serving to the enterprise?
  • M onetization – How a lot income can you gather from the customers?

The McKinsey SCR framework lets you craft a succinct enterprise story. Right here is how you must use it:

  • S ituation – Clarify the context and info to familiarize the viewers
  • C omplication – What was the issue?
  • R esolution – How did you go about fixing the issue?

The ESTEEM Technique is a step-by-step information for what you must do to climb the PM ladder after you might have landed an incredible PM job. The elements are as listed:

  • E xecution – Legendary PMs ship 5-10x of what common PMs ship
  • S uperior communication abilities – Legendary PMs are robust communicators
  • T actical consciousness – Legendary PMs work smarter, not more durable
  • E xtraordinary psychological toughness – Legendary PMs don’t give up simply
  • E xceptional group builder – Legendary PMs have an incredible community of proficient individuals
  • M oonshot imaginative and prescient – Legendary PMs differentiate themselves with a moonshot imaginative and prescient

PEDALS is a six-step framework to information dialogue and growth of scalable programs. The six steps are:

  • P roccess necessities
  • E stimate
  • D esign the service
  • A rticulate the Information Mannequin
  • L ist the Architectural Comonents
  • S scale

Whereas these frameworks, strategies, and acronyms are very helpful in organizing one’s ideas, one should keep in mind why they’re there and how you can use them. They’re meant to make your life straightforward.

Keep in mind that these frameworks are simply tips or checklists, however not full recipes.

For extra particulars, seek advice from Lewis’ books:

Decode & Conquer by Lewis C. Lin
The Product Supervisor Interview by Lewis C Lin
The System Design Interview by Lewis C Lin and Shivam P Patel
Be the Biggest Product Supervisor Ever by Lewis C Lin

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